Alex Kraynov
About Alex Kraynov
Alex Kraynov is the Managing Director of Publishing for APAC at Riot Games, having transitioned from a regional director role in broadband services at Vimpelcom. He has extensive experience in retail marketing and key account management, with previous positions at Adidas Group and British American Tobacco Russia.
Current Role at Riot Games
Alex Kraynov serves as the Managing Director of Publishing for the Asia-Pacific (APAC) region at Riot Games. He has held this position since 2022, overseeing publishing operations across various Asian markets, including India, the Philippines, Thailand, Indonesia, Malaysia, Vietnam, Taiwan, Singapore, and Japan. His role involves strategic management and execution of publishing initiatives tailored to the diverse needs of these markets.
Previous Experience at Riot Games
Prior to his current role, Alex Kraynov worked at Riot Games as the Managing Director for Emerging Markets from 2020 to 2022. He also served as the Country Manager for the company from 2014 to 2020 in Moscow, Russia. During his tenure, he contributed to the growth and development of Riot's presence in various emerging markets.
Background in Retail Marketing
Alex Kraynov has a solid background in retail marketing, having worked as the Retail Marketing Director at Adidas Group from 2004 to 2006. His experience in this role equipped him with skills in brand management and consumer engagement, which he later applied in the gaming industry. Additionally, he held a position as Retail Key Account Manager at British American Tobacco Russia from 2001 to 2004.
Leadership at Vimpelcom
Before transitioning to the gaming industry, Alex Kraynov worked at Vimpelcom as the Regional Director for Broadband from 2009 to 2011. In this role, he managed broadband services and contributed to the company's strategic initiatives in the telecommunications sector. His experience in leadership roles in diverse industries has shaped his approach to management in the gaming sector.
Experience in Key Account Management
Alex Kraynov has significant experience in key account management, particularly from his time at British American Tobacco Russia. His expertise in managing key accounts has been instrumental in his roles across various sectors, including retail and telecommunications, and has contributed to his effectiveness in the gaming industry.