Alex Kyle
About Alex Kyle
Alex Kyle serves as the Global Media Buying Lead for Growth at Riot Games, where he has worked since 2024. He has extensive experience in media buying and growth strategies, having held various positions in notable companies such as Hawke Media and Giant Spoon LLC.
Current Role at Riot Games
Alex Kyle serves as the Global Media Buying Lead for Growth at Riot Games, a position he has held since 2024. In this role, he is responsible for overseeing media buying strategies on a global scale, focusing on growth initiatives. His experience in the gaming industry, combined with his leadership skills, positions him to effectively guide media campaigns that align with the company's objectives.
Previous Experience at Riot Games
Before his current role, Alex Kyle worked at Riot Games as a Manager in Growth from 2022 to 2024 and as a Senior User Acquisition Manager from 2020 to 2022. During his tenure, he contributed to the company's user acquisition strategies, enhancing the effectiveness of their marketing efforts in the competitive gaming landscape.
Experience at Hawke Media
Alex Kyle held multiple positions at Hawke Media, including Director of Paid Social & Special Projects in 2020 and Sr. Media Manager in the Special Projects Division from 2018 to 2020. In these roles, he focused on developing and executing paid social media strategies, contributing to the agency's growth and client success.
Educational Background
Alex Kyle studied at Michigan State University, where he earned a Bachelor of Arts degree in Advertising from 2007 to 2010. He also pursued further education at the Massachusetts Institute of Technology, obtaining a Certificate in Artificial Intelligence in 2023. This educational foundation supports his expertise in media buying and algorithmic planning.
Skills and Expertise
Alex Kyle possesses a range of skills relevant to media buying and marketing. His expertise includes algorithmic planning, conversational marketing, and chatbots, which enhance customer engagement. Additionally, he has a strong background in LinkedIn Advertising, showcasing his ability to leverage professional networks for effective media campaigns.