Ali Miller
About Ali Miller
Ali Miller serves as the Head of Global Influencer Marketing at Riot Games, where she has worked since 2019. She is recognized for her role in launching the influencer campaign for VALORANT, which achieved significant viewership on Twitch.
Work at Riot Games
Ali Miller has served as the Head of Global Influencer Marketing at Riot Games since 2021. In this role, she has been instrumental in developing and executing influencer marketing strategies that resonate with the gaming community. Prior to this position, she worked as the Global Influencer Marketing Lead at Riot Games starting in 2019. During her tenure, she spearheaded the influencer launch campaign for VALORANT in 2020, which achieved record-breaking viewership on Twitch through an entirely organic strategy.
Previous Experience in Influencer Marketing
Before joining Riot Games, Ali Miller worked at Activision Blizzard from 2012 to 2019. She held multiple roles, including Publicist and Sr. Specialist in Influencer Relations for the Call of Duty franchise. During her time at Activision Blizzard, she launched global influencer campaigns for major titles such as Call of Duty, Guitar Hero, and Skylanders. Her work contributed to the success of these multi-billion dollar franchises and established her as a leader in influencer marketing within the gaming industry.
Education and Expertise
Ali Miller earned her Bachelor of Arts degree in Communication with a minor in Italian from the University of Southern California, where she studied from 2002 to 2006. This educational background has provided her with a strong foundation in communication strategies, which she has applied throughout her career in the gaming industry. Her expertise includes a transparency-first approach to creator relationship building, which has led to significant qualitative and quantitative results in the gaming community.
Career Background
Ali Miller's career spans various roles in public relations and marketing within the gaming industry. Prior to her work at Activision Blizzard, she was a PR Associate at Nexon America from 2010 to 2012 and an Account Executive and Community Manager at DDK-USA from 2009 to 2010. Additionally, she contributed as a Contributing Editor for Music at the Los Angeles Times from 2008 to 2009. Her diverse experiences have equipped her with a comprehensive understanding of influencer marketing and community engagement.