Amanda Domuracki
About Amanda Domuracki
Amanda Domuracki is a Senior Manager of Social Media at Riot Games, known for her innovative strategies in social media, particularly within the gaming sector. She has held various roles at notable companies such as Spotify, Hulu, and DreamWorks Animation, contributing to her expertise in community engagement and brand presence.
Current Role at Riot Games
Amanda Domuracki currently serves as the Senior Manager of Social Media at Riot Games, a position she has held since 2024. In this role, she focuses on developing and implementing social media strategies that enhance community engagement and brand presence. Her experience in the gaming industry informs her creative approach to social media, particularly in leveraging memes and viral content to connect with audiences.
Previous Experience at Riot Games
Prior to her current role, Amanda worked at Riot Games as the Principal Global Social Strategist for five months in 2023 and as the Global Social Lead from 2022 to 2023. During her tenure, she developed social and culture strategies aimed at fostering community engagement and strengthening the brand's presence in the gaming sector.
Professional Background at Spotify
Amanda has significant experience at Spotify, where she held multiple roles. She served as the Global Social Lead from 2021 to 2022 and as the Global Social Media Manager from 2019 to 2021. Additionally, she worked as a Senior Manager of Social Media for three months in 2022. Her work at Spotify involved creating and executing social media strategies that aligned with the company's global branding efforts.
Education and Expertise
Amanda Domuracki holds a Master’s Degree in Media Ventures from Boston University, which she completed from 2015 to 2016. She also earned a Bachelor of Science in Film and Television from the same institution, studying from 2011 to 2015. Her educational background supports her expertise in social media strategy, particularly within the entertainment and gaming industries.
Early Career and Internships
Amanda's early career includes various internships that laid the foundation for her expertise in digital marketing and social media. She interned at DreamWorks Animation as a Digital Marketing Master's Intern in 2016 and at The Walt Disney Company as an Audience Development Master's Intern. Additionally, she gained experience as a Marketing Intern at Pixability in 2015. These roles contributed to her understanding of audience engagement and content strategy.