Amine Saighi
About Amine Saighi
Amine Saighi is a Social Media Manager at Riot Games, specializing in social media strategies for the MENA region since 2020. He has significantly improved the online presence of key products like VALORANT and League of Legends: Wild Rift.
Work at Riot Games
Amine Saighi has been employed at Riot Games since 2020, serving as the Social Media Manager. In this role, he focuses on developing and implementing social media strategies tailored specifically for the MENA region. His work is centered around enhancing the online presence of key products, notably VALORANT and League of Legends: Wild Rift, within the Middle East and North Africa.
Education and Expertise
Amine Saighi holds a Postgraduate Degree in Entertainment Marketing: Strategies for the Global Marketplace from UCLA Extension. He also earned a Postgraduate Degree in Translation Technology from UCL. His educational background equips him with the skills necessary to navigate the complexities of marketing and communication within the entertainment and gaming sectors.
Background
Amine Saighi is based in Dubai, United Arab Emirates, where he has been actively contributing to the gaming industry for several years. His role at Riot Games involves leveraging his knowledge of regional cultural nuances to engage effectively with the gaming community in the MENA region. This focus on cultural understanding is critical in tailoring content that resonates with local audiences.
Achievements
During his tenure at Riot Games, Amine Saighi has played a pivotal role in enhancing the social media presence of VALORANT and League of Legends: Wild Rift in the MENA region. His strategic initiatives have contributed to increased engagement and visibility for these key gaming titles, reflecting his impact on the company's regional marketing efforts.