Andrew Mc Combie
About Andrew Mc Combie
Andrew McCombie is the Head of Product Design and Research at Riot Games, where he leads UX leadership, product strategy, and product envisioning. He previously held senior roles at Microsoft and DIRECTV, contributing significantly to major product launches and design transformations.
Current Role at Riot Games
Andrew Mc Combie serves as the Head of Product Design & Research at Riot Games since 2021. In this role, he focuses on UX leadership, product strategy, and product envisioning. His work involves guiding the design and research efforts to enhance user experiences across Riot Games' product offerings. His leadership is instrumental in aligning design initiatives with the company's strategic goals.
Previous Experience at Microsoft
Andrew Mc Combie worked at Microsoft in various roles from 1997 to 2013. He initially served as Global Group Marketing Manager, where he focused on brand strategy and product marketing. Later, he became Senior Director of Design Strategy & Planning, leading user research and storytelling efforts. He played a significant role in creating a foundational global brand strategy and design system for Xbox, establishing guidelines for its development.
Experience at DIRECTV and AT&T
From 2013 to 2020, Andrew Mc Combie held the position of VP of User Experience Design at DIRECTV, which later became part of AT&T. He established a 70-person Experience Design Studio aimed at enhancing customer experience. He transformed the design process by integrating user research and product data, transitioning the organization from waterfall to scaled agile methodologies. His contributions included launching major products such as DIRECTV Now and AT&T TV.
Educational Background
Andrew Mc Combie studied at The University of Edinburgh, where he earned a Bachelor of Commerce (BCOM) degree in Business Studies. This educational background provided him with foundational knowledge in business principles, which he has applied throughout his career in product design and strategy.
Strategic Leadership and Product Development
Throughout his career, Andrew Mc Combie has demonstrated expertise in strategic leadership and product development. He has spearheaded over 30 explorations to inform product and feature development for Microsoft businesses, including Xbox, Skype, Windows, and Bing. His ability to engage stakeholders and lead teams has been pivotal in launching significant products and enhancing user experiences.