Aneeka Latif
About Aneeka Latif
Aneeka Latif is a Data Science Manager specializing in MarTech and Player Dynamics at Riot Games, where she has worked since 2022. With a strong background in cognitive and behavioral user research, she has held various roles in prominent companies including Apple, Facebook, and Yahoo.
Work at Riot Games
Aneeka Latif has been serving as the Data Science Manager for MarTech & Player Dynamics at Riot Games since 2022. In this role, she focuses on leveraging data science to enhance marketing technology and player engagement strategies. Her work involves analyzing player behavior and marketing effectiveness to drive insights that inform decision-making within the organization. Located in Los Angeles, California, she has contributed to various initiatives aimed at improving player experiences through data-driven approaches.
Previous Experience in Data Science and Engineering
Prior to her current role, Aneeka Latif worked at Capgemini as a Senior Consultant and Data Science Manager from 2021 to 2022. She also held positions at Apple as an Integration Engineer in Maps Search from 2018 to 2021, and at Facebook as a Lead Search Ranking Analyst from 2017 to 2018. Her experience spans multiple sectors, including technology and marketing, where she applied her data science skills to enhance product functionality and user experience.
Educational Background
Aneeka Latif earned a Master's degree in Applied Data Science from Syracuse University. She also holds a Bachelor of Arts (B.A.) in Cognitive Science from the University of California, Berkeley. Her educational background provides her with a strong foundation in both data analysis and user behavior, which supports her work in data science and marketing analytics.
Research and Analytical Skills
Aneeka Latif has a robust background in cognitive and behavioral user research, which enhances her capabilities in data science. She worked as a Behavioral Researcher at UC Berkeley's Haas School of Business from 2014 to 2015, where she focused on understanding user behavior. This expertise complements her analytical skills, allowing her to uncover narratives within data and provide actionable insights.
Diverse Industry Experience
Aneeka Latif has a demonstrated history in social media, search, and marketing analytics. Her work experience includes roles at Yahoo as a Content Analyst and Knowledge Engineer from 2016 to 2017, and various administrative positions at UC Berkeley. This diverse range of industry experience equips her with a comprehensive understanding of data applications across different domains.