Anton Borkel
About Anton Borkel
Anton Borkel is the Group Creative Director of Marketing for MOBA at Riot Games, specializing in creative marketing strategies for the League of Legends franchise. With over a decade of experience in the games and entertainment industry, he has held various roles at Riot Games and other companies, focusing on immersive experiences and user-centered creative solutions.
Current Role at Riot Games
Anton Borkel serves as the Group Creative Director Marketing for the MOBA title League of Legends at Riot Games. He has held this position since 2021 and operates in a hybrid work environment from Santa Monica, California. In this role, he is responsible for developing creative strategies that engage a global audience and enhance the League of Legends franchise.
Previous Experience at Riot Games
Borkel has extensive experience at Riot Games, where he worked in various creative roles. He was the Principal Marketing Creative Director for League of Legends from 2019 to 2021 and briefly for League of Legends: Wild Rift in 2020. His earlier role as Creative Lead for League of Legends lasted from 2015 to 2019. His tenure at Riot Games spans over six years, contributing to the marketing and creative direction of key titles.
Education and Expertise
Anton Borkel studied Digital Film & Animation at Middlesex University, where he earned a Bachelor of Arts and a Diploma from 2009 to 2010. He also attended SAE Institute Berlin, obtaining a Diploma in Digital Film & Animation from 2006 to 2008. His educational background supports his over a decade of experience in the games and entertainment industry, focusing on creative marketing strategies.
Creative Leadership Experience
Before joining Riot Games, Borkel worked as a Creative Director and Consultant in the video games industry from 2013 to 2015. He also held positions at Goodgame Studios as Creative Director for Marketing Film and at Company 3 as Creative Lead for Cinematics. His experience includes directing all phases of creative development, from concept to production, emphasizing user-focused creative solutions.
Focus on Immersive Experiences
Borkel specializes in creating immersive and compelling experiences that blend the realms of gaming and entertainment. His hands-on leadership style enables him to deliver comprehensive creative solutions that align with strategic business objectives across various media channels, enhancing audience engagement and brand presence.