Ashleigh Lytton
About Ashleigh Lytton
Ashleigh Lytton is the Director of Content Strategy at Riot Games, a position she has held since 2021. She has previously worked in various marketing and content strategy roles at companies such as Fjuri, 360i, Howard Schultz, and Barclays UK.
Current Role at Riot Games
Ashleigh Lytton serves as the Director of Content Strategy at Riot Games, a position she has held since 2021. In this role, she is responsible for overseeing the development and execution of content strategies that align with the company's goals. Her work focuses on enhancing player engagement and ensuring that content resonates with the gaming community. Riot Games is known for its commitment to creating immersive gaming experiences, and Lytton's leadership in content strategy plays a crucial role in achieving this objective.
Previous Experience at Fjuri
Before joining Riot Games, Ashleigh Lytton worked at Fjuri as the Marketing Lead from 2020 to 2021. During her tenure in Seattle, Washington, she focused on developing marketing strategies that effectively communicated the brand's value proposition. Lytton's experience at Fjuri contributed to her understanding of market dynamics and consumer behavior, which she later applied in her role at Riot Games.
Career at 360i
Ashleigh Lytton was employed at 360i as a Senior Content Strategist and Social Media specialist from 2012 to 2015 in London, United Kingdom. In this role, she developed content strategies that enhanced brand visibility and engagement across various social media platforms. Her work involved analyzing audience insights and trends to create impactful content that aligned with client objectives.
Role at Howard Schultz
Lytton held the position of Director of Marketing Strategy at Howard Schultz from 2018 to 2019 in the Greater Seattle Area. In this capacity, she was responsible for formulating marketing strategies that supported the company's initiatives. Her role involved collaborating with cross-functional teams to ensure cohesive messaging and brand alignment.
Experience at Barclays UK
Ashleigh Lytton worked at Barclays UK as an Assistant Vice President in Strategy & Digital from 2015 to 2017 in London, United Kingdom. In this role, she contributed to the development of digital strategies that enhanced customer engagement and operational efficiency. Her experience at Barclays provided her with insights into the financial services sector and the importance of digital transformation.