Brad Hisey
About Brad Hisey
Brad Hisey serves as the Managing Director of Publishing for the Americas at Riot Games, where he has worked since 2023. With over 20 years of experience in the interactive entertainment industry, he has held various senior marketing roles at companies such as Sega, Blizzard, and Activision.
Work at Riot Games
Brad Hisey serves as the Managing Director of Publishing for the Americas at Riot Games, a position he has held since 2023. In this role, he oversees the publishing efforts for Riot's portfolio of games, esports, and entertainment products across North America, Latin America, and Brazil. His responsibilities include strategic planning and execution of marketing initiatives to enhance the brand's presence in these regions.
Previous Experience in the Interactive Entertainment Industry
Brad Hisey has extensive experience in the interactive entertainment industry, spanning over 20 years. He has held various positions at prominent companies, including Sega of America, where he was the Senior Vice President of Brand Marketing for a brief period in 2022. Hisey also worked at Blizzard Entertainment as the Global Publishing Lead for Overwatch and at Activision in multiple roles, including Director of Global Brand Management and Global Brand Manager.
Education and Expertise
Brad Hisey holds a Bachelor of Arts degree in Economics from Duke University and a Master of Business Administration with a focus on Marketing from the USC Marshall School of Business. His educational background supports his expertise in publishing and brand management, which he has applied throughout his career in various leadership roles.
Background in Brand Marketing
Hisey has a strong background in brand marketing, having worked at Warner Bros. Entertainment as the Executive Director of Brand Marketing from 2012 to 2017. He also held the position of Vice President of Brand Marketing at Sega of America from 2020 to 2022. His experience includes managing marketing strategies and brand positioning for major franchises within the gaming industry.
Career Progression
Brad Hisey's career progression includes significant roles at major gaming companies. He began his career at Activision as an Associate Brand Manager in 2004 and advanced to various positions, including Sr. Brand Manager for European Marketing. His roles have included leadership positions at Nexon America and multiple tenures at Blizzard Entertainment, showcasing his versatility and expertise in the gaming sector.