Carrie Dunn
About Carrie Dunn
Carrie Dunn serves as the Global Head of Creative for Riot Esports, where she leads a team of 30 and sets creative standards across various platforms. With a background in advertising and a history of working with major brands, she has been recognized as a top female creative and has contributed significantly to the esports industry.
Current Role at Riot Games
Carrie Dunn serves as the Global Head of Creative for Riot Esports, a position she has held since 2021. In this role, she manages a cross-functional team of 30 professionals, responsible for setting creative standards across various domains including marketing, event planning, content creation, broadcasting, and merchandise. Her leadership focuses on enhancing the overall creative direction of Riot Esports.
Previous Experience in Creative Roles
Before her current position, Dunn worked at Riot Games as the Global Creative Director for League of Legends Esports from 2020 to 2021. Her earlier roles include Associate Creative Director at 72andSunny from 2015 to 2018, Copywriter at AKQA from 2014 to 2015, and various writing positions at Roundhouse and Ascentium. Her diverse experience spans across major brands in sports, lifestyle, and technology.
Education and Expertise
Carrie Dunn earned a Bachelor of Arts degree in English with a Writing Track concentration from Gonzaga University, where she studied from 2007 to 2011. Her educational background laid the foundation for her career in creative writing and advertising, contributing to her expertise in developing compelling narratives for various brands.
Recognition and Contributions
Dunn was recognized as a Cannes Lions' 2016 'See It Be It' honoree, acknowledging her as one of the leading female creatives in the industry. She has also contributed to discussions on gender diversity in advertising as a speaker at the 3% Conference, which aims to increase the representation of female creative directors.
Notable Projects and Campaigns
Dunn led the creative campaign for Worlds 2022, which featured Lil Nas X as the 'President of League of Legends'. This campaign successfully integrated elements of esports, gaming, and music, employing a humorous tone to engage audiences. Her work reflects a commitment to innovative and entertaining content in the esports sector.