Edgar Medina Rodriguez
About Edgar Medina Rodriguez
Edgar Medina Rodriguez serves as the Country Manager for Iberia and Italy at Riot Games, where he has worked since 2020. With a background in architecture and extensive experience in community management and marketing, he has significantly contributed to the growth of Riot Games' player base in these regions.
Current Role at Riot Games
Edgar Medina Rodriguez serves as the Country Manager for Iberia and Italy at Riot Games. He has held this position since 2020, overseeing operations and strategic initiatives in these regions from the Barcelona area. His role involves managing the company's presence and growth in the Iberian and Italian markets, focusing on innovative marketing and community engagement.
Previous Experience at Riot Games
Prior to his current role, Edgar held multiple positions at Riot Games. He worked as the Publishing Manager for Iberia and Italy, and as the Legends of Runeterra EMEA Publishing Lead from 2015 to 2020. He also served as Community Coordinator and Community Team Manager for Spain, contributing to the localization of strategies and enhancing community engagement from 2012 to 2015.
Educational Background
Edgar Medina Rodriguez studied Architecture at the University of Las Palmas de Gran Canaria, where he earned a Bachelor of Architecture & Urban Planning from 2007 to 2013. He also attended Fachhochschule Köln for a year in 2011-2012, achieving a Bachelor of Architecture (B.Arch.). His foundational education includes primary and secondary education at Heidelberg Schule from 1995 to 2007.
Entrepreneurial Experience
Edgar founded estreams.tv S.L, where he worked from 2011 to 2012. This venture was focused on streaming services, showcasing his entrepreneurial skills and interest in digital platforms. His experience in this role contributed to his understanding of community dynamics and market needs.
Contributions to Player Engagement
Edgar has played a significant role in expanding Riot Games' player base in Iberia and Italy through various marketing and community initiatives. His deep understanding of player experience and community engagement has been pivotal in localizing strategies to align with cultural and market dynamics in these regions.