Frank Li
About Frank Li
Frank Li is a Brand Manager at Riot Games, where he focuses on community engagement and tournament organization for esports in the APAC region. He has held various leadership roles in the esports industry, including CEO positions at The Chiefs Esports Club and ICON Esports.
Work at Riot Games
Frank Li has been employed at Riot Games as a Brand Manager since 2023. In this role, he focuses on brand management for esports in the APAC region. He leads the development of community, branded, and scholastic tournaments for League of Legends and organized play esports. His responsibilities include enhancing community engagement and overseeing tournament organization, utilizing his extensive background in gaming marketing.
Previous Experience in Esports
Prior to joining Riot Games, Frank Li held several significant positions in the esports industry. He was the Founder and CEO of The Chiefs Esports Club from 2014 to 2020, where he played a key role in establishing the organization. He also served as Chief Executive Officer at ICON Esports for one year in 2020. His experience includes managing competitive esports experiences and focusing on community engagement.
Career at Intel Corporation
Frank Li worked at Intel Corporation as a Gaming Marketing and Community Manager from 2021 to 2023. In this position, he was responsible for marketing initiatives related to gaming and community engagement. His role involved leveraging his expertise to enhance Intel's presence in the gaming sector, contributing to the company's overall marketing strategy.
Education and Expertise
Frank Li studied at the University of New South Wales (UNSW), where he earned a Bachelor's Degree in Business/Commerce from 2011 to 2014. His educational background has provided him with a solid foundation in business principles, which he has applied throughout his career in various roles within the esports and gaming industries.
Early Career at PricewaterhouseCoopers
Before entering the esports industry, Frank Li worked as an Associate at PricewaterhouseCoopers (PwC) in Sydney from 2012 to 2014. This role allowed him to gain valuable experience in business consulting and financial services, which contributed to his skill set in management and strategic planning.