Grzegorz Szabla
About Grzegorz Szabla
Grzegorz Szabla is a Senior Brand Manager at Riot Games, specializing in influencer marketing strategies within the gaming industry. He has over two decades of experience in marketing and public relations, having held various roles at notable companies such as Ubisoft and Kinguin.
Work at Riot Games
Grzegorz Szabla has been serving as the Senior Brand Manager for Eastern Europe at Riot Games since 2019. In this role, he has focused on developing and implementing brand strategies tailored to the gaming community in the region. His responsibilities include overseeing marketing initiatives and engaging with local audiences to enhance brand presence. Szabla's expertise in influencer marketing has been instrumental in driving brand awareness and fostering community engagement within the gaming sector.
Previous Experience in Marketing and PR
Before joining Riot Games, Grzegorz Szabla held several key positions in marketing and public relations. He worked as the Chief Marketing Officer at Kinguin from 2017 to 2018, where he managed marketing strategies. Prior to that, he served as Brand Manager for Central and Eastern Europe at Ubisoft from 2008 to 2017, focusing on brand development in the gaming industry. His early career included a role as PR Manager at Task Force Consulting Group from 2004 to 2005 and as Production Manager at SPI International from 2001 to 2004.
Education and Expertise
Grzegorz Szabla studied at Wyższa Szkoła Zarządzania i Marketingu w Warszawie, where he earned a Magister (Mgr) degree in Marketing from 1995 to 2000. His educational background has provided him with a solid foundation in marketing principles, which he has applied throughout his career in various roles across the gaming and entertainment industries.
Achievements in Marketing
Grzegorz Szabla has received several awards for his contributions to marketing excellence. He has been honored with the Golden Arrow, Effie, and Innovation Ad awards, recognizing his innovative approaches and successful campaigns in the marketing field. These accolades reflect his impact on the industry and his ability to drive effective marketing strategies.
Event Management and Esports Setup
In his career, Grzegorz Szabla has managed booths at major gaming fairs, including Gamescom, Intel Extreme Masters, and Warsaw Games Week. He has also been responsible for setting up esports stages from scratch, showcasing his skills in event management and his commitment to promoting esports within the gaming community.