Hans Christian Lueneborg
About Hans Christian Lueneborg
Hans Christian Lueneborg serves as the Business Strategy Lead for EMEA Esports at Riot Games, where he has worked since 2022. With a background that includes roles as Esports Product Lead at Riot Games and co-founder of nevaly, he specializes in establishing and scaling business units within the esports industry.
Current Role at Riot Games
Hans Christian Lueneborg serves as the Business Strategy Lead for EMEA Esports at Riot Games, a position he has held since 2022. In this role, he is responsible for developing and implementing strategic initiatives that enhance the company's esports presence in the EMEA region. His current position follows his previous role at Riot Games as Esports Product Lead, EMEA, where he worked from 2020 to 2022.
Previous Experience at Riot Games
Before becoming the Business Strategy Lead, Lueneborg held the position of Head of Esports GSA & Poland at Riot Games from 2018 to 2020. During this time, he contributed to the management and development of esports operations in Germany, Switzerland, Austria, and Poland. His tenure at Riot Games has allowed him to play a significant role in shaping the esports landscape in the region.
Entrepreneurial Ventures in Esports
Lueneborg co-founded Manaflask, where he served as Marketing Lead from 2010 to 2016, contributing to the growth of the esports community. He also co-founded nevaly, where he worked as Managing Director from 2014 to 2017 and later as a Member of the Board and Advisor from 2017 to 2019. His entrepreneurial efforts have focused on establishing and scaling business units within the esports industry.
Leadership Roles in Esports Organizations
In addition to his roles at Riot Games and his entrepreneurial ventures, Lueneborg has held leadership positions in various esports organizations. He served as Head of Esports at FC Schalke 04 for six months in 2017-2018. He is also the Vice Chairman of the Supervisory Board at the esports player foundation, a position he has held since 2020.
Expertise in Esports Operations
Lueneborg specializes in building and managing professional international esports operations and brands. He has extensive experience in developing and executing digital strategies for esports. His work has involved creating value for players and fans through ambitious projects, demonstrating his commitment to the growth and sustainability of the esports industry.