James G.
About James G.
James G. serves as the Head of EMEA Marketing Communications at Riot Games, where he has worked since 2022. He has extensive experience in communications and marketing, having held various roles at notable companies including Nintendo and BANDAI NAMCO Entertainment Europe.
Work at Riot Games
James G. has been serving as the Head of EMEA Marketing Communications at Riot Games since 2022. In this role, he leads communications teams across multiple offices in Europe, the Middle East, North Africa, Russia, and Turkey. His responsibilities include delivering public relations, influencer, and social campaigns for prominent Riot Games brands such as League of Legends, VALORANT, and Arcane. Prior to this position, he held the role of EU Head of Communications at Riot Games from 2020 to 2022.
Previous Experience in Communications
James G. has extensive experience in communications prior to his current role at Riot Games. He worked as an Account Manager at Bite Communications for nine months in 2014. He then served as the EMEA Communications Manager at BANDAI NAMCO Entertainment Europe S.A.S. from 2018 to 2020. Additionally, he held the position of Comms Account Director at Nintendo from 2016 to 2018 and worked at tigerbond in various roles, including Senior Account Executive and Account Executive.
Education and Expertise
James G. studied at the University of Sussex, where he earned a Bachelor of Arts (BA) degree in Politics and Political Science. His educational background provides a foundation for his expertise in communications and marketing within the gaming industry.
Achievements in Marketing Campaigns
In his role at Riot Games, James G. has managed significant marketing campaigns, including the 80th Anniversary Monopoly campaign. He also supported the launch of Amazon Music and Prime Video. His leadership in communications has contributed to the successful promotion of various gaming titles and initiatives.
Leadership in Global Communications
James G. has demonstrated leadership in global communications, notably as the Global Communications lead for The Dark Pictures Series. His ability to coordinate communications across different regions enhances the visibility and reach of the brands he represents.