Jason Kerr
About Jason Kerr
Jason Kerr serves as the Head of Digital Marketing at Riot Games, where he has significantly improved customer acquisition and conversion rates. With a background in marketing management at Rebellion, he has implemented data-driven strategies that led to substantial revenue growth and effective team leadership.
Work at Riot Games
Jason Kerr has served as the Head of Digital Marketing at Riot Games since 2019. In this role, he operates from London, England, in a hybrid work environment. He has successfully managed a team of 12 marketing professionals and agencies, providing mentorship and support. His efforts have contributed to a notable 23% increase in conversion rates through effective management of external marketing agencies. Additionally, he has collaborated with cross-functional teams to align marketing KPIs, achieving an 8% surplus in KPIs over four consecutive years. Kerr has also played a key role in defining the new League of Legends product portfolio across all global touchpoints.
Previous Experience at Rebellion
Before joining Riot Games, Jason Kerr worked at Rebellion for nine years in various marketing roles. He began as a Marketing Coordinator from 2010 to 2014, where he gained foundational experience in marketing strategies. He then progressed to the position of Senior Marketing Manager from 2014 to 2019. In this role, he was responsible for on-site marketing initiatives and played a significant part in the company's marketing efforts during his tenure.
Achievements in Digital Marketing
During his time at Riot Games, Jason Kerr achieved a 47% increase in conversion rates and a 54% reduction in cost per click within four months through a gaming communication transformation plan. He implemented a data-driven decision strategy that resulted in a 68% revenue growth over 12 months. Additionally, he increased return customer acquisitions by 35% within the first quarter through strategic sales activities and long-term pipeline development.
Education and Expertise
While specific educational details are not provided, Jason Kerr's extensive experience in digital marketing and management demonstrates a high level of expertise in the field. His strategic approach to marketing, particularly in the gaming industry, showcases his ability to drive significant results and adapt to evolving market conditions.