Jesse Yao
About Jesse Yao
Jesse Yao is the Brand and Marketing Lead at Riot Games, a position held since 2015. Previously, he worked at Blizzard Entertainment and has extensive experience in marketing and business from his education and various roles in multiple countries.
Work at Riot Games
Jesse Yao has served as the Brand and Marketing Lead at Riot Games since 2015. In this role, he is responsible for overseeing brand strategy and marketing initiatives for the company. His tenure at Riot Games has spanned nine years, during which he has contributed to various marketing campaigns and brand development efforts, aligning with the company's focus on engaging its gaming community.
Previous Experience at Blizzard Entertainment
Before joining Riot Games, Jesse Yao worked at Blizzard Entertainment as a Senior Marketing Manager from 2012 to 2015. His role involved managing marketing strategies and campaigns for the company's gaming titles. This position was based in Irvine, California, and lasted for three years, during which he gained valuable experience in the gaming industry.
Career at Accenture
Jesse Yao began his career at Accenture, where he held the position of Associate Manager from 2005 to 2007. His work at Accenture took place in Dublin, Ireland, and lasted for two years. This role provided him with foundational experience in management consulting and strategic marketing.
Experience at Shanda Games
From 2010 to 2012, Jesse Yao worked at Shanda Games as a Senior Marketing Manager and Mobile Marketing Director. His responsibilities included leading marketing efforts for mobile gaming products. This two-year role was based in Shanghai, China, and contributed to his expertise in the gaming sector.
Education and Expertise
Jesse Yao holds a Master of Arts in International Business from Flinders University, where he studied from 2013 to 2015. He also earned a degree in Business Administration with a focus on Information Systems from the University of Toronto, studying from 2001 to 2004. His educational background supports his roles in marketing and brand management within the gaming industry.