Joe Elliott
About Joe Elliott
Joe Elliott is a Director of Brand Marketing at Riot Games, where he leads the marketing strategy for VALORANT esports. He has held various roles within the company since 2016 and has a background in brand strategy from previous positions at Moses Inc. and TBWA\/Chiat\Day.
Current Role in Brand Marketing
Joe Elliott serves as the Director of Brand Marketing at Riot Games, a position he has held since 2022. In this role, he is responsible for leading the marketing strategy for VALORANT esports, ensuring its integration within the broader game ecosystem. His work involves overseeing various marketing initiatives and campaigns that promote VALORANT and its competitive scene.
Previous Experience at Riot Games
Elliott has an extensive history with Riot Games, having worked in multiple roles since 2016. He started as an Associate Brand Manager and progressed to Brand Manager from 2018 to 2020. He then took on the role of Principal Brand Manager and Marketing Lead for VALORANT Global Esports from 2020 to 2022. His experience at Riot Games has contributed significantly to his expertise in brand marketing within the gaming industry.
Early Career and Brand Strategy
Before joining Riot Games, Joe Elliott worked at Moses Inc. as an Associate Brand Strategist from 2012 to 2014. He then moved to TBWA\Chiat\Day, where he served as a Planner (strategist) for Gatorade from 2015 to 2016. These early roles helped him develop a strong foundation in brand strategy and marketing, which he later applied in the gaming sector.
Education and Marketing Expertise
Joe Elliott earned a Bachelor of Science degree in Marketing from the W. P. Carey School of Business at Arizona State University. His educational background has equipped him with the necessary skills and knowledge to excel in brand marketing, particularly in the competitive landscape of esports and gaming.
Leadership in VALORANT Publishing
As part of the VALORANT publishing leadership team, Joe Elliott focuses on esports marketing campaigns. His leadership role involves collaborating with various teams to develop and execute marketing strategies that enhance the visibility and engagement of VALORANT esports within the gaming community.