John Liu
About John Liu
John Liu is a Growth Lead at Riot Games, where he focuses on growth strategies for the game VALORANT. He has extensive experience in digital marketing and has held various leadership roles in companies such as Adlucent, GreenPark Sports, and BLITZ.
Work at Riot Games
John Liu currently serves as the Growth Lead at Riot Games, a position he has held since 2024. In this role, he focuses on growth strategies and insights for the game VALORANT. His responsibilities include identifying and optimizing growth channels such as paid media and customer relationship management (CRM). Prior to this role, he worked as the Insights + Strategy Lead at Riot Games from 2021 to 2024, where he contributed to the company's strategic initiatives.
Previous Experience in Digital Marketing
Before joining Riot Games, John Liu held several significant positions in the digital marketing field. He worked at Adlucent as Senior Director of Strategy from 2020 to 2021 and previously as Director of Search and Analytics from 2017 to 2018. His experience also includes a role as Director of Growth at GreenPark Sports from 2019 to 2020. Liu's background encompasses designing and implementing digital marketing campaigns across various industries, including tech B2B and early education.
Education and Expertise
John Liu earned his Bachelor's degree in Biology from Rhode Island College, where he studied from 1997 to 2001. His educational background supports his analytical skills, which he applies in his professional roles. Liu has developed expertise in search marketing and online marketing, focusing on enhancing user experience through data-driven insights and strategies.
Career Development in Search Marketing
John Liu's career in search marketing began at Overdrive Interactive, where he served as a Search Marketing Specialist from 2006 to 2010. He progressed to the role of Senior Search Analyst at the same company from 2010 to 2011. Liu later worked at BLITZ as Director of Search & Analytics from 2011 to 2017, where he honed his skills in search strategy and analytics. His extensive experience in this field has positioned him as an experienced speaker on topics related to search and online marketing.