Joy Chao
About Joy Chao
Joy Chao is a Global Social Strategist at Riot Games, specializing in esports marketing. With a background that includes roles at Kroenke Sports & Entertainment and Phoenix1 Esports, she has significant experience in strategic planning and marketing within the entertainment and esports sectors.
Current Role at Riot Games
Joy Chao serves as the Global Social Strategist for Action at Riot Games. She has held this position since 2022, contributing to the company's strategic initiatives in the gaming industry. Her role involves developing and implementing social strategies that enhance engagement and outreach within the gaming community.
Previous Experience in Esports Marketing
Prior to her current role, Joy Chao worked at Kroenke Sports & Entertainment as the Director of Marketing for Esports from 2020 to 2022. In this capacity, she managed marketing strategies for the Los Angeles Gladiators and Los Angeles Guerrillas, teams in the Overwatch League and Call of Duty League. Her experience also includes serving as Director of Marketing Communications and Marketing Manager at Phoenix1 Esports, LLC.
Education and Expertise
Joy Chao holds a Bachelor of Arts in Integrated Marketing Communications from Pepperdine University. She also achieved a Certificate of Conflict Management from the Straus Institute at the Pepperdine University School of Law. Her educational background supports her expertise in marketing and strategic communication.
Early Career and Internships
Joy Chao began her career with various internships, including a Wellness Program Intern at Pepperdine University Human Resources from 2015 to 2017 and a Marketing Intern at Phoenix1 Esports, LLC in 2017. She also worked as an Integrated Marketing Communications Intern at Pepperdine University in 2016 and as a Social Media & Web Marketing Associate at Neo Technology from 2016 to 2017.
Involvement in Strategic Planning
Joy Chao played a significant role in the strategic planning for the development of Hollywood Park, a major entertainment complex. This involvement highlights her capabilities in project management and strategic marketing within large-scale developments.