Jungwoo Kim
About Jungwoo Kim
Jungwoo Kim is the Channel Experience Team Lead at Riot Games, specializing in influencer marketing within the gaming industry. With a background in computer science and extensive experience in managing digital channels, he has worked at Riot Games since 2020 and previously held roles at Daum Communications and Cheil Worldwide Inc.
Work at Riot Games
Jungwoo Kim has been a key member of Riot Games since 2014. He initially served on the Community Team for six years, contributing to various community engagement initiatives until 2020. In his current role as Channel Experience Team Lead, he oversees the management and operation of all digital channels for Riot's products. His responsibilities include enhancing the user experience across official websites, YouTube, Facebook, Instagram, and e-commerce platforms. Jungwoo's focus on performance marketing and user engagement has driven the growth of digital channels at Riot Games.
Education and Expertise
Jungwoo Kim earned both his Bachelor of Science and Master of Science degrees in Computer Science from the Korea Advanced Institute of Science and Technology. His educational journey spanned from 1999 to 2010, during which he developed a strong foundation in technology and analytics. This academic background supports his expertise in influencer marketing within the gaming industry, enabling him to leverage data-informed strategies for performance optimization.
Background
Before joining Riot Games, Jungwoo Kim gained valuable experience in the tech and digital marketing sectors. He worked at Daum Communications as a Service & Business Planning professional for one year and then spent three years at Cheil Worldwide Inc. as a Digital Business Manager. These roles provided him with insights into service planning and digital business strategies, which he later applied in his career at Riot Games.
Achievements
Throughout his career, Jungwoo Kim has successfully managed and optimized digital channels for various products. His strategic approach includes utilizing analytics services like Google Analytics to inform decision-making and enhance performance marketing efforts. He has implemented user-engaging campaigns that have significantly contributed to the growth of Riot Games' digital presence and audience reach.