Katie Simpson
About Katie Simpson
Katie Simpson is a Brand Manager III at Riot Games, specializing in VALORANT Esports. With extensive experience in community development and marketing across several gaming companies, she has contributed significantly to player engagement and brand management.
Current Role at Riot Games
Katie Simpson serves as Brand Manager III for VALORANT Esports at Riot Games, a position she has held since 2021. In this role, she focuses on enhancing player engagement throughout the life-cycle of VALORANT Esports products. Her responsibilities include developing brand strategies and managing community initiatives to foster a vibrant gaming environment.
Previous Experience at Blizzard Entertainment
Katie Simpson has extensive experience at Blizzard Entertainment, where she held multiple roles. She was a Community Manager for Heroes of the Storm from 2014 to 2016, followed by a position as Brand Manager for Hearthstone from 2018 to 2021. Additionally, she worked as Manager of Community Development for Heroes of the Storm from 2016 to 2018. Her tenure at Blizzard contributed to her expertise in community engagement and brand management.
Education and Expertise
Katie Simpson earned her Bachelor of Arts degree in Economics and Psychology from the University of California, Santa Cruz. She furthered her education by obtaining a Master of Business Administration (MBA) with a focus on Marketing from Brandman University, part of the Chapman University System, between 2018 and 2021. Her academic background supports her professional roles in brand management and community development.
Career Background in Gaming
Katie Simpson has a diverse background in the gaming industry, starting with her role as a Marketing Intern at Chronic Logic LLC in 2009. She later worked at Ubisoft as Player Experience Manager from 2011 to 2014 and held various community management positions at Changyou.com (US) Inc. and PLAYSPAN. Her experiences across different companies have equipped her with a strong understanding of player engagement and marketing strategies.
Professional Skills and Attributes
Katie Simpson is recognized for her strong work ethic and self-starter attitude within the gaming industry. She thrives in fast-paced, growth-oriented environments, which is evident from her successful career in various roles. Her ability to adapt and innovate in community engagement and brand management has been a significant asset throughout her professional journey.