Kenjiro Shimoda
About Kenjiro Shimoda
Kenjiro Shimoda is the Head of PR and Communication Manager at Riot Games in Japan, where he has worked since 2020. He has a strong background in public relations, with experience across various industries and significant contributions to the gaming sector.
Work at Riot Games
Kenjiro Shimoda has been serving as the Head of PR for Japan at Riot Games since 2020. In this role, he oversees public relations and communication strategies for the company, focusing on enhancing its presence in the Japanese market. His responsibilities include managing media relations, developing communication plans, and promoting Riot Games' titles, particularly 'League of Legends'.
Previous Experience in Public Relations
Prior to joining Riot Games, Kenjiro Shimoda held various positions in public relations. He worked as a Public Relations Account Director at SUNNY SIDE UP Inc. from 2015 to 2017. He also spent seven years in the Corporate Planning Department at （株）マルハン, where he was involved in public relations. Additionally, he served as a PR Group Manager at 株式会社ミクシィ from 2017 to 2020, and briefly as a Project Marketing Manager in 2020.
Expertise in PR Strategies
Kenjiro Shimoda possesses extensive experience in developing and implementing public relations strategies across various industries, including sports, food and beverage, and web services. His diverse background enables him to tailor communication approaches that resonate with different audiences and stakeholders.
Achievements in Gaming Industry
Shimoda has made significant contributions to the gaming industry, particularly through his involvement with 'Monster Strike', which achieved recognition as the world's top-selling smartphone application. His deep engagement in the gaming and e-sports sectors has further solidified his reputation as a key figure in public relations within this field.
Consulting Roles
In addition to his primary roles, Kenjiro Shimoda has served as a PR consultant for a SaaS business and a web marketing company. These consulting experiences complement his main responsibilities and enhance his understanding of the evolving landscape of public relations and marketing.