Kevin Chan
About Kevin Chan
Kevin Chan is a Brand Manager III in Global Marketing for VALORANT at Riot Games, where he has worked since 2022. He has a diverse background in marketing, having held various roles at companies such as DEFY Media, IGN Entertainment, and United Entertainment Group.
Work at Riot Games
Kevin Chan serves as Brand Manager III in Global Marketing for VALORANT at Riot Games. He has held this position since 2022, contributing to the marketing strategies for one of the leading titles in the gaming industry. His role involves overseeing brand initiatives and engaging with the gaming community to enhance the game's visibility and player experience.
Previous Experience in Marketing
Before joining Riot Games, Kevin Chan accumulated significant experience in various marketing roles. He worked as the Gaming Vertical Lead at DEFY Media from 2013 to 2016, where he focused on integrated marketing strategies. He later served as Senior Manager of Integrated Marketing Strategy at IGN Entertainment from 2016 to 2018, followed by a position as Senior Director of Rights & Partnerships in Esports at United Entertainment Group from 2018 to 2020.
Education and Expertise
Kevin Chan earned a Bachelor of Science (B.S.) in Marketing and Finance from the University of California, Riverside. His educational background supports his extensive experience in marketing strategies, particularly in the digital, gaming, and entertainment sectors. He possesses a deep understanding of brand culture and audience engagement.
Early Career and Internships
Kevin Chan began his career with an internship at Ursa Information Systems Incorporated in 2013, where he worked for five months. He also gained experience as a Research Assistant at the University of California, Riverside from 2012 to 2013. Additionally, he worked as a Management Team Shift Supervisor at Starbucks from 2010 to 2012, which provided him with foundational skills in management and customer service.