Liz Lamb Ferro
About Liz Lamb Ferro
Liz Lamb Ferro serves as the Senior Director of Global Publishing for Teamfight Tactics at Riot Games, a position she has held since 2022. With extensive experience in marketing and brand strategy, she has previously worked at notable companies such as Wizards of the Coast and the American Cancer Society.
Work at Riot Games
Liz Lamb Ferro has been serving as the Senior Director of Global Publishing for Teamfight Tactics at Riot Games since 2022. In this role, she leads the marketing and publishing efforts for Riot's strategy games, including Teamfight Tactics and Legends of Runeterra. Her responsibilities include managing global teams to execute creative marketing campaigns that enhance brand visibility and engagement.
Previous Experience
Before joining Riot Games, Liz worked at Wizards of the Coast as the Senior Director of Global Franchise & Brand Marketing from 2013 to 2022. In this position, she was responsible for overseeing brand strategy and marketing initiatives. Prior to that, she held the role of Senior Strategist at Rusty George Creative from 2010 to 2013, where she contributed to various marketing projects. Her early career included a position as Marketing Communications Manager at the American Cancer Society from 2007 to 2009 and a brief stint as a Communications Assistant at Spokane County in 2007.
Education and Expertise
Liz holds a Bachelor of Arts degree in Political Science and English from Pacific Lutheran University, which she completed from 2003 to 2007. She furthered her education by obtaining a Master of Business Administration (MBA) with a focus on Marketing from the University of Washington, studying from 2012 to 2014. Her educational background supports her specialization in building brands through innovative marketing strategies.
Specialization in Marketing Strategies
Liz specializes in bringing together global, highly matrixed teams to execute creative and effective marketing campaigns. Her expertise lies in developing innovative strategies that enhance brand presence and engagement in the gaming industry. This focus on collaboration and creativity has been a significant aspect of her roles throughout her career.