Mariano Vives
About Mariano Vives
Mariano Vives is the Marketing Creative Manager for Latin America at Riot Games, where he has worked since 2021. With extensive experience in creative roles across various companies, he specializes in trend hunting and developing impactful marketing strategies in the gaming industry.
Current Role at Riot Games
Mariano Vives serves as the Marketing Creative Manager for Latin America at Riot Games. He has held this position since 2021, contributing to the company's marketing strategies and creative projects. His role involves overseeing the ideation and planning of innovative campaigns that enhance Riot Games' intellectual properties. Vives is based in the Mexico City area and has been with Riot Games in various capacities since 2016.
Previous Experience in Content Production
Before joining Riot Games, Mariano Vives worked as a Creative/Content Producer at Televisa from 2013 to 2016. He also held the position of Video Manager for Latin America at Riot Games from 2016 to 2018. His career includes roles at Yahoo! as a Content Producer and at Expansion as a Production and Content Editor, where he gained valuable experience in content creation and production.
Educational Background
Mariano Vives studied at Cumbres from 1991 to 2002 and later attended Universidad Iberoamericana in Mexico City, where he focused on Comunicación, Marketing, and Advertising, graduating in 2006. He further enhanced his marketing expertise by completing a Mini MBA in Marketing with Mark Ritson. Additionally, he studied Marketing at the Secretaria de Educación Pública.
Creative Contributions and Skills
Vives is recognized for his deep understanding of intellectual properties in the gaming industry, which informs his marketing strategies. He plays a crucial role in the ideation and planning of creative projects at Riot Games, known for developing unexpected narratives in large-scale campaigns. His ability to manage projects of medium to XXL complexity showcases his leadership and project management skills.
Career Milestones
Throughout his career, Mariano Vives has held various creative roles, including Creative Copy at Alazraki Publicidad and Creative Consultant at CIE. His diverse experience spans over a decade in the media and gaming industries, allowing him to build a robust skill set in content production, marketing, and creative strategy.