Matt Tong
About Matt Tong
Matt Tong is a Senior Brand Marketing Manager at Riot Games, with a background in digital brand marketing and content strategy. He previously held positions at Nike, Electronic Arts, and Wieden + Kennedy, contributing to significant marketing campaigns for various brands and esports events.
Current Role at Riot Games
Matt Tong serves as the Senior Brand Marketing Manager at Riot Games, a position he has held since 2019. In this role, he is responsible for overseeing brand marketing strategies and initiatives. His work has contributed to the success of various games, particularly VALORANT, which has seen significant growth in user engagement and revenue under his direction.
Previous Experience in Brand Marketing
Before joining Riot Games, Matt Tong held several key positions in brand marketing. He worked at Nike as the Global Digital Brand Marketing Manager for Nike Basketball from 2011 to 2013. He also served as an Integrated Producer/Strategist at Wieden + Kennedy from 2007 to 2010 and at 72 and Sunny LLC for seven months in 2010. His diverse experience in these roles has equipped him with a strong foundation in marketing strategies.
Achievements in VALORANT Marketing
Matt Tong directed marketing campaigns for VALORANT, which became a major revenue driver in North America, boasting over 3 million monthly active users. He led the marketing efforts for VALORANT's premiere esports event, achieving over 300,000 peak views and 2.1 million hours watched. These accomplishments helped establish VALORANT as a leading title in the PC shooter market.
Educational Background
Matt Tong studied at New York University, where he earned a Bachelor of Arts degree. His academic focus included Mathematics and Art History, which he pursued from 2001 to 2005. This educational background has contributed to his analytical and creative skills in the marketing field.
Career Progression in Content Strategy
In addition to his brand marketing roles, Matt Tong has experience in content strategy. He worked as a Senior Content Strategist at Electronic Arts (EA) from 2014 to 2016. He also served as the Director of Content for the LA Clippers from 2017 to 2018. These positions have further developed his expertise in content creation and strategic marketing.