Matthew Boyd
About Matthew Boyd
Matthew Boyd serves as the Principal Strategist for Global League of Legends Esports at Riot Games, where he has worked since 2022. He has extensive experience in esports and consulting, having held various roles at notable companies such as TSM, Nielsen, and Johnson & Johnson.
Current Role at Riot Games
Matthew Boyd serves as the Principal Strategist for Global League of Legends Esports at Riot Games. He has held this position since 2022, contributing to the strategic direction and development of esports initiatives within the League of Legends franchise. His role involves leveraging insights and research to enhance the competitive landscape of the game.
Previous Experience at TSM
Prior to his current role, Boyd worked at TSM as the Head of Research & Insights for a period of six months in 2022. In this capacity, he focused on gathering and analyzing data to inform strategic decisions within the organization, enhancing TSM's competitive positioning in the esports arena.
Consulting Background at Nielsen
Boyd has extensive experience at Nielsen, where he held multiple roles. He served as the VP, Head of Esports and Games from 2021 to 2022, and as Regional Vice President for Professional Teams from 2019 to 2021. His tenure at Nielsen also included positions as Director of Consulting and Senior Consultant, contributing to various consulting projects in the esports and gaming sectors.
Educational Background
Matthew Boyd earned his Master of Business Administration (MBA) from UCLA Anderson School of Management, specializing in Brand Marketing and Sports Management. He also holds a Bachelor of Arts degree from Stanford University, where he studied International Relations with minors in Spanish and Communication.
Advisory Role at Culture Genesis Inc.
Since 2022, Boyd has been serving as an Advisor at Culture Genesis Inc. This role involves providing strategic insights and guidance to enhance the company's initiatives within the gaming and esports sectors, leveraging his extensive background in research and strategy.