Maye Mac Swiney
About Maye Mac Swiney
Maye Mac Swiney serves as the Marketing Communications Manager at Riot Games in Barcelona, Spain, where she has worked since 2019. With a strong background in marketing and communications, she has successfully designed campaigns that garnered over 600 million media impressions and established relationships with over 35 retailers worldwide.
Work at Riot Games
Maye Mac Swiney has served as the Marketing Communications Manager at Riot Games since 2019. Based in the Barcelona Area, Spain, she has been responsible for designing and implementing marketing campaigns that have garnered over 600 million media impressions. Her role involves establishing relationships with over 35 retailers globally, enhancing the company's market presence. Her extensive experience in both online and offline marketing contributes to her effectiveness in this position.
Education and Expertise
Maye Mac Swiney holds a Bachelor's degree in Marketing and Communication from Universidad de Monterrey, which she completed from 2002 to 2006. She furthered her education at La Salle BCN, where she earned a Master's degree in Project Management in 2009 and a Graduate Course in Marketing 2.0 in 2010. Additionally, she participated in the Yale-HEC Paris Women's Leadership Program in 2020, focusing on Organizational Leadership. Her educational background equips her with a comprehensive understanding of business strategy, brand management, and product design.
Background
Maye Mac Swiney has a diverse professional background, beginning her career in Monterrey, Mexico, where she worked as an Editor Intern at Nuevo Foro. She later transitioned to Spain, where she held various roles, including Senior Event Manager at La Salle BCN and CMO at Fluendo. Her entrepreneurial spirit is evident from her time as Co-Founder and Marketing Director at BE! communicate. She has also worked as Global Marketing Director at Now Computing, showcasing her extensive experience in marketing and communications across different sectors.
Achievements
Throughout her career, Maye Mac Swiney has achieved significant milestones, including launching products on an international scale and partnering with major influencers, resulting in over 20 million views. She has designed marketing campaigns that have reached over 600 million media impressions and established relationships with over 35 retailers worldwide. Her ability to manage and recruit international teams further highlights her leadership skills and expertise in business development.
Skills and Experience
Maye Mac Swiney possesses extensive skills in retail relations, licensing, and business development. Her experience spans various aspects of marketing, including public relations, social media, customer support, and event management. She has a comprehensive understanding of the entire value chain, from product development to exit strategies. Her background in marketing and communication, combined with her leadership experience, positions her as a knowledgeable professional in the industry.