Mika Castellanos
About Mika Castellanos
Mika Castellanos serves as the Global Social Media Lead for Riot Games, where she oversees content strategy and campaigns across social platforms. With extensive experience in social media management and community engagement, she has previously held positions at notable companies such as Blizzard Entertainment and Activision.
Current Role at Riot Games
Mika Castellanos serves as the Global Social Media Lead for the Riot Games Brand since 2022. In this role, she coordinates and oversees campaigns across various social platforms, managing a collective follower base of 5 million. She is responsible for the entire content process, from brainstorming to final implementation, ensuring that the brand's messaging aligns with its strategic objectives. Under her leadership, Riot Games' gaming channels experienced a 20% increase in follower count and a 600% improvement in baseline engagements.
Previous Experience in Social Media Management
Before joining Riot Games, Mika Castellanos held several positions in social media management across various companies. She worked at Blizzard Entertainment as a Social Media Manager from 2018 to 2019 and as an Associate Digital Marketing Manager from 2019 to 2020. Prior to that, she was a Social Media Manager at Activision from 2013 to 2014 and at Weedmaps for 6 months in 2016. Her early career included a role as a Community Manager at Red 5 Studios from 2014 to 2015.
Career Development in Gaming Industry
Mika Castellanos has developed her career within the gaming industry, starting as a Game Master at Activision/Sleepy Giant from 2011 to 2012. She progressed through various roles, including Social Media Specialist at Tiltify in 2012 and Associate Social Media Manager at Blizzard Entertainment from 2016 to 2018. Her diverse experiences across different companies have contributed to her expertise in social media strategy and community engagement.
Educational Background and Skills
While specific educational details are not provided, Mika Castellanos has cultivated a strong skill set in social media strategy, content creation, and community management throughout her career. Her roles have required her to oversee content strategies and manage large-scale social media campaigns, demonstrating her proficiency in digital marketing and audience engagement.