Noelani Hale
About Noelani Hale
Noelani Hale is a UX Copywriter currently employed at Riot Games, with a background in content management and copywriting across various companies. She holds a Master of Arts in Magazine Journalism from New York University and has over 8 years of experience in creating clear and purposeful copy for both global brands and startups.
Current Role at Riot Games
Noelani Hale serves as a UX Copywriter at Riot Games, a position she has held since 2022. Based in Santa Monica, California, she focuses on creating user-centered copy that enhances the gaming experience. Her role involves collaborating with designers and product teams to ensure clarity and engagement in the user interface.
Previous Experience in Content Management
Prior to her current role, Hale worked as a Content Manager at Advertise Purple from 2021 to 2022 in Santa Monica, California. She also held the position of Content Team Lead at HP from 2018 to 2019, where she managed content strategies in a remote setting. Her experience includes various roles that emphasize her expertise in crafting effective copy.
Educational Background
Noelani Hale earned a Master of Arts (MA) in Magazine Journalism from New York University, studying from 2013 to 2015. She also holds a Bachelor of Arts (BA) in Journalism from Hawaii Pacific University, which she completed from 2007 to 2013. This educational foundation supports her extensive career in writing and content creation.
Expertise in Copywriting
Hale specializes in various types of copy, including web, product, UX, and social media. She is known for delivering copy that is clear, decisive, and authentic. With over 8 years of experience, she has worked with both global brands and startups, focusing on creating captivating and purposeful content.
Career Development and Roles
Throughout her career, Hale has held multiple positions that have contributed to her growth as a writer. She worked as a Features Editor at Hawaii Bride & Groom Magazine and Kalamalama, and as a Copywriter at AudioQuest. Additionally, she has experience in UX writing from her time at Assurant and HP, where she developed skills in simplifying user experiences.