Rafael Ojeda
About Rafael Ojeda
Rafael Ojeda serves as the General Manager for LATAM at Riot Games, where he has worked since 2021. He has extensive experience in marketing and communications, having held various roles at The Coca-Cola Company and Electronic Arts prior to his current position.
Current Role at Riot Games
Rafael Ojeda serves as the General Manager for the Latin America (LATAM) region at Riot Games since 2021. In this role, he leads initiatives aimed at enhancing the gaming experience for players and fans across LATAM. His responsibilities include overseeing marketing strategies and community engagement efforts to ensure that the unique needs of LATAM players are addressed within the broader context of Riot Games' global operations.
Previous Experience at Riot Games
Prior to his current position, Rafael Ojeda held several roles at Riot Games, including Marketing & Esports Director LATAM from 2019 to 2021 and Head of Publishing / Marketing LATAM from 2017 to 2019. In these roles, he contributed to the development of marketing strategies and esports initiatives that catered specifically to the LATAM gaming community, focusing on player engagement and community building.
Career at The Coca-Cola Company
Rafael Ojeda worked at The Coca-Cola Company for several years in various marketing roles. His positions included Integrated Marketing Communications Manager from 2013 to 2015, IMC Creative & Content Excellence Manager from 2010 to 2013, and Connection Planning Manager for the Fruit Beverages Portfolio from 2009 to 2010. His experience at Coca-Cola involved managing marketing communications and developing integrated marketing strategies.
Background in Marketing and Communications
Rafael Ojeda has a diverse background in marketing and communications, having worked with several notable companies. He was the Head of Communication for Latin America at Electronic Arts (EA) from 2016 to 2017 and held various roles at BBDO Mexico and Young & Rubicam. His experience spans across account services and integrated marketing communications, contributing to his expertise in crafting effective marketing strategies.
Focus on LATAM Gaming Community
Rafael Ojeda has played a key role in shaping the long-term vision for the LATAM gaming community at Riot Games. He emphasizes the importance of giving a voice to LATAM players within the global gaming landscape. His leadership of multidisciplinary teams aims to enhance player experiences and foster a strong community among gamers in the region.