Ryan Craven
About Ryan Craven
Ryan Craven serves as the Head of Marketing for LCS and NA Esports at Riot Games, where he has worked since 2022. With over a decade of experience in brand marketing and product strategy, he has previously held positions at Draftfcb, LacrosseAllStars.com, and Wieden + Kennedy.
Current Role at Riot Games
Ryan Craven serves as the Head of Marketing for the League of Legends Championship Series (LCS) and North America esports at Riot Games. He has held this position since 2022, focusing on creating engaging experiences for players and fans. In this role, he also acts as the publishing lead for North America esports, overseeing marketing strategies and initiatives that enhance the visibility and engagement of esports events.
Previous Experience in Marketing and Strategy
Prior to joining Riot Games, Ryan Craven accumulated extensive experience in brand marketing and product strategy. He worked at Wieden + Kennedy as a Brand Communication Strategy & Media professional from 2011 to 2022, where he contributed to various marketing campaigns. Additionally, he co-founded LacrosseAllStars.com, serving as Managing Partner from 2009 to 2018, which allowed him to further develop his expertise in digital media and strategy.
Education and Expertise
Ryan Craven studied at the University of Oregon, where he focused on Sports Communication at the Charles H. Lundquist College of Business. He also attended CIMBA, where he participated in the UG Program. His educational background complements his over a decade of experience in brand marketing and product strategy, particularly within the gaming and sports sectors.
Early Career in Digital Media
Ryan Craven began his professional career at Draftfcb, where he worked in Digital Media and Strategy for one year in New York City from 2009 to 2010. This early experience laid the foundation for his subsequent roles in marketing and strategy, contributing to his comprehensive understanding of digital media in the context of brand development.