Santiago Duran
About Santiago Duran
Santiago Duran serves as the Senior Marketing Services Manager at Riot Games, where he has worked since 2019. With extensive experience in digital marketing and communications strategy, he has held various leadership roles across notable companies in Mexico and Colombia.
Work at Riot Games
Santiago Duran has held the position of Senior Marketing Services Manager at Riot Games since 2019. In this role, he leads various marketing areas, including creative, content operations, channel management, community engagement, influencer marketing, social media, and editorial content. His work focuses on enhancing the brand's presence and effectiveness in the gaming industry, particularly within the Latin American market.
Previous Experience in Marketing and Media
Before joining Riot Games, Santiago Duran worked in several key positions within the marketing and media sectors. He served as Managing Director at Carat from 2008 to 2013 and held the role of Digital & Strategy Director at Havas Media Mexico from 2013 to 2015. His experience also includes positions at Google as a Product Specialist for Spanish-speaking Latin America and as a Catalyst Innovator at MPG in Colombia.
Education and Expertise
Santiago Duran has a diverse educational background. He studied Clinical Psychology at Pontificia Universidad Javeriana, earning his degree from 1992 to 1996. He later obtained a Master's degree in Marketing from Universidad Carlos III de Madrid in 2006. Duran also completed a Certificate in Negotiation and Conflict Management at Harvard University in 2012 and a Certificate in Disruptive Strategy from Harvard Business School Online in 2021.
Skills and Specializations
Santiago Duran possesses a range of skills in digital marketing and communications strategy. He is proficient in social media strategies, client service direction, digital media planning, and digital content development. His expertise extends to media measurement, brand impact analysis, and communications planning, making him a valuable asset in the marketing field.
Coaching and Leadership Experience
In addition to his marketing roles, Santiago Duran has experience as a coach. He has been involved in communications strategy across various Latin American countries for over 15 years, demonstrating his leadership capabilities and knowledge management skills. His background in social and urban research has also informed his approach to media strategy and innovation.