Sarah Westerfield Kondeati
About Sarah Westerfield Kondeati
Sarah Westerfield Kondeati is a Manager of Marketing Writing at Riot Games, where she leads writing efforts for the Strategy Games Group. She holds a Master's degree in Copywriting from VCU Brandcenter and writes fiction under the pen name Sarah K. West.
Work at Riot Games
Sarah Westerfield Kondeati serves as the Manager of Marketing Writing at Riot Games, a position she has held since 2021. In this role, she leads the writing efforts for the Strategy Games Group, focusing on titles such as Teamfight Tactics (TFT) and Legends of Runeterra (LoR). She manages a team of marketing writers across various groups, including Strategy, Action, and R&D. Her responsibilities include adapting marketing content to meet the diverse writing needs of the games.
Education and Expertise
Sarah obtained her Master's degree in Copywriting from VCU Brandcenter, where she studied from 2014 to 2016. Prior to this, she earned a Bachelor of Science in Advertising from Florida State University, completing her studies from 2010 to 2014. Her educational background has equipped her with the skills necessary for her roles in marketing writing and strategy.
Background
Before joining Riot Games, Sarah held several positions that contributed to her expertise in marketing and writing. She worked as a Teaching Assistant at Florida State University for four months in 2012. Following that, she was a Junior Copywriter at BRIGHT RED bwa from 2013 to 2014. From 2017 to 2021, she served as a Writer and Strategist at Liquid+Arcade in El Segundo, California.
Achievements
Sarah writes fiction under the pen name Sarah K. West and is represented by Julie Gwinn of Seymour Agency. Her debut fantasy novel is scheduled for publication by Tiny Fox Press in 2023. This venture into fiction showcases her versatility as a writer beyond her marketing roles.