Stefano Park
About Stefano Park
Stefano Park serves as the KR esports Business Development, Marketing, and Publishing Team Lead at Riot Games since 2020, bringing extensive experience in sports marketing and sponsorship. He has worked on notable projects for major events including the FIFA World Cup and the Olympics, and has held significant roles in various marketing initiatives across the sports industry.
Work at Riot Games
Stefano Park has been serving as the KR esports Business Development, Marketing, and Publishing Team Lead at Riot Games since 2020. In this role, he focuses on developing business strategies and marketing initiatives specifically for the Korean esports market. His position involves overseeing various projects that enhance the presence of Riot Games in Korea, contributing to the growth and engagement of the esports community.
Previous Experience in Sports Marketing
Before joining Riot Games, Stefano Park worked at INNOCEAN Worldwide as a Sports Marketing Manager from 2010 to 2018. During his tenure, he managed various sponsorship projects, including significant events such as the FIFA World Cups in 2010, 2014, and 2018. His experience includes consulting for the Korean Telecommunication baseball club and promoting the KIA Korean Women’s Open golf tournament.
Sponsorship Projects and Events
Stefano Park has extensive experience in managing sponsorship activities for high-profile sporting events. He was involved in sponsorship work for UEFA events, including EURO 2012 and EURO 2016, on behalf of Hyundai Motor Company. Additionally, he contributed to the promotion of the 2011 Australian Open with KIA Motors and participated in sponsorship activities for the 2006 Torino Winter Olympic Games and the 2018 Pyeongchang Winter Olympic Games.
Education and Expertise
Stefano Park studied at 서울대학교 (Seoul National University) from 2000 to 2006, where he earned a bachelor's degree in 교육학(체육). His educational background provides him with a solid foundation in sports education and marketing, which he has applied throughout his career in the sports and esports industries.
Contributions to Korean Sports Events
In addition to his corporate roles, Stefano Park has contributed to various sports events in Korea. He played a role in promoting the Korean Speed Festival in 2013 and 2014. His involvement in these events highlights his commitment to advancing sports culture and marketing strategies within the Korean sports landscape.