Tone Hoeft
About Tone Hoeft
Tone Hoeft is the Director of Global Brand Marketing (R&D) at Riot Games, having previously held various marketing roles within the company, including Director of Global Brand Marketing for VALORANT. With a background in brand marketing and production at agencies like RED Interactive Agency and MRB Productions, Hoeft has accumulated extensive experience in the gaming industry since earning a BA from North Central University.
Current Role at Riot Games
Tone Hoeft currently serves as the Director of Global Brand Marketing (R&D) at Riot Games, a position he has held since 2022. In this role, he focuses on developing and executing brand strategies that align with the company's research and development initiatives. His experience in brand marketing within the gaming industry supports his contributions to the company's overall marketing efforts.
Previous Experience at Riot Games
Prior to his current position, Tone Hoeft worked at Riot Games in various capacities. He served as the Director of Global Brand Marketing for VALORANT for five months in 2022. Additionally, he held the role of Senior Manager for Global Brand Marketing (VALORANT) from 2020 to 2022, and Manager of North America Brand Marketing (Esports) from 2017 to 2019. His tenure at Riot Games has provided him with extensive experience in brand marketing within the gaming sector.
Experience at RED Interactive Agency
Tone Hoeft has a background in brand marketing from his time at RED Interactive Agency. He worked as a Senior Producer for Brand and Campaigns from 2015 to 2016, and later as Executive Producer for Brand and Campaigns from 2016 to 2017. His roles involved overseeing various marketing campaigns and contributing to brand strategy development in the Greater Los Angeles Area.
Background in Production
Before entering the brand marketing field, Tone Hoeft gained experience in production roles. He worked at MRB Productions as an Associate Creative Producer from 2011 to 2012 and as a Creative Producer from 2012 to 2014. He also served as a Business Affairs Manager at MRB Productions from 2010 to 2011. These positions helped him develop a comprehensive understanding of creative processes and project management.
Education and Qualifications
Tone Hoeft earned a Bachelor of Arts degree from North Central University, where he studied from 2005 to 2009. This educational background provided him with foundational skills that have supported his career in marketing and production within the entertainment and gaming industries.