Paul Kennan Castro
About Paul Kennan Castro
Paul Kennan Castro serves as the Global Senior Recruiting Coordinator at RippleMatch, where he focuses on hiring student leaders across top U.S. campuses. He has extensive experience in marketing and recruitment, specializing in building referral pipelines and enhancing personal branding for business growth.
Work at RippleMatch
Paul Kennan Castro serves as the Global Senior Recruiting Coordinator at RippleMatch, a position he has held since 2019. In this role, he focuses on hiring student leaders across top US campuses. His responsibilities include developing strategies to attract and engage potential candidates, ensuring that RippleMatch connects with the best talent available. His work contributes to the company's mission of facilitating meaningful connections between students and employers.
Current Roles and Responsibilities
In addition to his role at RippleMatch, Paul Kennan Castro works as an Account Manager at RIFFined Marketing since 2020. He utilizes various tools, including LinkedIn and marketing automation, to assist clients in building their brand presence. Furthermore, he has been a Recruiting Coordinator at RM Talent Solutions since 2022, where he applies his expertise in recruitment strategies to enhance talent acquisition efforts.
Education and Expertise
Paul Kennan Castro studied at Laguna State Polytechnic University - Siniloan, where he earned a Diploma in Hotel and Restaurant Management from 2005 to 2009. He also attended Western Kentucky University. His expertise includes building referral pipelines and effective prospecting, which he leverages to grow client bases in his current roles. He specializes in helping marketing agencies and small business owners enhance their personal branding and position themselves as industry leaders.
Professional Focus and Strategies
Paul focuses on creating unique value propositions for businesses, helping them effectively communicate their expertise to their audience. He offers strategies to avoid generic marketing pitfalls, enhancing personal branding for business growth. His approach combines traditional recruitment methods with modern marketing techniques, ensuring that clients can establish themselves as leading experts in their respective fields.