Liam Cannon
About Liam Cannon
Liam Cannon serves as the Vice President of Marketing at Rise People, bringing extensive experience in digital marketing and demand generation. He has held various leadership roles in companies such as MediaValet Inc., Resolve, and metadata.io, and possesses a strong background in metrics-driven marketing strategies.
Current Role at Rise People
Liam Cannon serves as the Vice President of Marketing at Rise People, a position he has held since 2022. In this role, he is responsible for overseeing the marketing strategies and initiatives that drive the company's growth. His focus on metrics-driven marketing aligns with Rise People's objectives to enhance customer engagement and optimize marketing performance.
Previous Experience in Digital Marketing
Liam Cannon has extensive experience in digital marketing, having held various positions in multiple organizations. He worked as the Director of Demand Generation at MediaValet Inc. from 2020 to 2021 and as the Head of Digital Marketing at the same company from 2019 to 2020. His tenure at Bizimply as a Digital Marketing Manager from 2015 to 2016 marked the beginning of his career in marketing, where he focused on strategies for small businesses.
Education and Expertise
Liam Cannon holds a Master's Degree in Marketing Practice from the University of Galway, which he completed from 2014 to 2015. He also earned a Bachelor's Degree in Business & Marketing from the University of Limerick between 2010 and 2014. His academic background supports his expertise in areas such as Demand Generation, Search Engine Optimization, and Account-Based Marketing (ABM).
Skills and Marketing Strategies
Liam possesses a diverse skill set that includes Demand Generation, Digital Marketing, and Content Marketing. He is known for his metrics-driven approach to marketing, which emphasizes data analysis to inform decision-making. His experience includes leading marketing and demand generation teams, implementing multi-pronged strategies that integrate various business functions, and focusing on customer success.
Career Progression and Roles
Over the years, Liam Cannon has held several key positions that have contributed to his professional growth. He worked as a Growth Advisor at Refresh Financial and as a Digital Advertising Specialist at metadata.io. His roles have involved significant responsibilities in leading marketing initiatives and managing teams, showcasing his ability to drive results in various marketing environments.