Peter Eichler
About Peter Eichler
Peter Eichler serves as the International Sales Director at Rishi Tea, where he has worked since 2010, focusing on expanding the company's business across various channels. He previously held the position of Territory Sales Manager at Import Wines Inc, where he contributed to the introduction of Spanish wine varietals in Wisconsin.
Work at Rishi Tea & Botanicals
Peter Eichler has served as the International Sales Director at Rishi Tea since 2010, contributing to the company's growth for over 14 years. Based in Milwaukee, WI, he has successfully expanded Rishi Tea's business across various channels, including specialty natural and food service sectors. His efforts have significantly enhanced the company's presence both domestically and internationally.
Previous Experience at Import Wines Inc
Before joining Rishi Tea, Peter Eichler worked as a Territory Sales Manager at Import Wines Inc from 2002 to 2010. During his eight-year tenure, he played a crucial role in introducing lesser-known Spanish wine varietals and brands, particularly those from Jorge Ordonez, to the Wisconsin market. His experience in this role provided him with a comprehensive understanding of the three-tier system in the wine industry.
Passion for Organic Cultivation and Ethical Sourcing
Peter Eichler is passionate about organic cultivation and ethical sourcing, principles that align closely with Rishi Tea's values. His commitment to these practices informs his approach to sales and business development, ensuring that the products he promotes meet high standards of quality and sustainability.
Early Innovation in Product Development
At the age of 15, Peter Eichler developed a fish food product that was distributed by two of the largest pet supply distributors in the Midwest. This early experience in product development reflects his entrepreneurial spirit and ability to identify market opportunities.
Education and Expertise
Peter Eichler studied at the College of Lake County, where he gained foundational knowledge that supports his career in sales and business development. His educational background complements his extensive experience in the beverage industry, particularly in sales and marketing.