Lori Boyce
About Lori Boyce
Lori Boyce is the Assistant Vice President of Marketing & Communications at RLI Insurance Company, where she has worked since 2018. With a background in marketing roles at Afni, Inc., AFFINA, and MACTEC, she specializes in developing marketing strategies that enhance customer experience and optimize brand engagement.
Current Role at RLI Insurance Company
Lori Boyce serves as the Assistant Vice President of Marketing & Communications at RLI Insurance Company. She has held this position since 2018, contributing to the company's marketing efforts in Peoria, Illinois. In her role, she develops and implements marketing strategies aimed at enhancing customer experience and strengthening brand connection.
Previous Experience at Afni, Inc.
Prior to her current role, Lori Boyce worked at Afni, Inc. as the Director of Marketing from 2011 to 2018. During her seven years in this position, she focused on developing marketing initiatives that supported the company's objectives in the Bloomington/Normal, Illinois area.
Experience at AFFINA
Lori Boyce held the position of Senior Director of Client Services at AFFINA from 2001 to 2011. Over her ten-year tenure, she specialized in consumer products and packaged goods, managing client relationships and service delivery.
Early Career at MACTEC
Lori Boyce began her career as a Marketing Coordinator at MACTEC, where she worked from 1998 to 2001. In this role, she gained foundational experience in marketing strategies and campaign management.
Education and Specialization
Lori Boyce earned a Bachelor of Science degree in Public Relations from Bradley University. Her education has equipped her with skills in product marketing strategies, focusing on aligning marketing efforts with customer needs and preferences. She also specializes in measuring the effectiveness of marketing campaigns to optimize brand engagement.