Jessica Escobar
About Jessica Escobar
Jessica Escobar serves as the Executive Assistant to the CEO at Roambee, bringing extensive experience in digital marketing and market research. She holds multiple degrees in digital marketing and has collaborated with notable brands on various marketing initiatives.
Current Role at Roambee
Jessica Escobar serves as the Executive Assistant to the CEO at Roambee, a position she has held since 2021. In this role, she supports the CEO in various administrative and operational tasks, contributing to the overall efficiency of the executive office. Her experience in this capacity allows her to leverage her background in marketing and digital communication to enhance organizational effectiveness.
Education and Expertise
Jessica Escobar holds a Master's Degree in Digital Marketing and Communication from Universitat Autònoma de Barcelona, which she completed from 2017 to 2019. She furthered her education with a Master's Degree in Digital Marketing and Ecommerce from EAE Business School, achieved between 2019 and 2020. Her academic background equips her with expertise in SEO Optimization, SEM Campaigns, Traffic Acquisition, Web Analytics, and KPIs performance.
Professional Background
Jessica Escobar has a diverse professional background that includes roles in marketing and market research. She began her career with internships at antítesis and Volkswagen de Mexico, where she gained foundational experience. She later worked as a Market Research Specialist at Degusta Box and as a Media Intelligence Analyst at Acceso. Her work involved collaborating with international brands such as KIA Motors and Walt Disney Company on market research initiatives.
Market Research and Campaigns
Jessica has conducted market research and digital research projects for notable clients, including Estée Lauder, Special K with Kellogg’s, and The New York Times. She played a role in the #GobiernoEspía viral campaign with The New York Times, focusing on Twitter Safety and Public Policy for Latin America. Her experience includes managing marketing projects that involve influencer marketing and brand development across Latin America and Europe.