Nailah Bakari
About Nailah Bakari
Nailah Bakari is a Retention Marketing Manager currently working at Rocket Lawyer in San Diego, California. She has a diverse background in digital marketing and social media, with previous roles at companies such as Vincero Watches and American Specialty Health.
Work at Rocket Lawyer
Nailah Bakari serves as the Retention Marketing Manager at Rocket Lawyer, a position she has held since 2022. In this role, she focuses on strategies to enhance customer retention and engagement. Her work involves analyzing customer data and developing targeted marketing campaigns to improve user experience and satisfaction. Based in San Diego, California, she contributes to Rocket Lawyer's mission of providing accessible legal services.
Previous Experience at Vincero Watches
Before joining Rocket Lawyer, Nailah Bakari worked at Vincero Watches as a Content Strategist from 2018 to 2021. During her three years in this role, she was responsible for creating and managing content strategies that aligned with the brand's marketing goals. Her efforts contributed to enhancing the brand's online presence and customer engagement in the Greater San Diego Area.
Digital Marketing Role at American Specialty Health
Nailah Bakari held the position of Digital Marketing Account Manager at American Specialty Health from 2021 to 2022. In this one-year role, she managed digital marketing initiatives and client accounts, focusing on improving digital outreach and engagement. Her experience in this position further developed her skills in digital marketing strategies.
Education and Expertise
Nailah Bakari earned her Bachelor's Degree in Film, Television, and Digital Media from Texas Christian University, where she studied from 2011 to 2014. This educational background provided her with a foundation in media production and digital communication, which she has applied throughout her marketing career.
Early Career in Social Media Marketing
Nailah Bakari began her career in social media marketing with various internships and roles. She worked as a Social Media Intern at Saffron & Sage for six months in 2016 and later as a Social Media Manager at Ignite Visibility from 2016 to 2018. Additionally, she gained experience as a Social Media Marketing Intern at KeepItGrowing Marketing Solutions for four months in 2016. These positions helped her build a strong foundation in social media strategy and content creation.