Nicole Nelson
About Nicole Nelson
Nicole Nelson serves as the Vice President of Product Management at Rocket Lawyer, where she has worked since 2014. She specializes in building strategic partnerships, optimizing product performance, and aligning product development with business objectives.
Current Role at Rocket Lawyer
Nicole Nelson serves as the Vice President of Product Management at Rocket Lawyer, a position she has held since 2023. In this role, she is responsible for overseeing product strategy and management, ensuring alignment with the company's business objectives. Her tenure at Rocket Lawyer spans nearly a decade, during which she has taken on various roles, contributing to the company's growth and product development.
Previous Experience at Rocket Lawyer
Prior to her current role, Nicole Nelson held multiple positions at Rocket Lawyer, including Senior Director of Product from 2021 to 2023, Director of Product Management from 2018 to 2021, and Senior Product Manager from 2017 to 2018. She joined the company in 2014 as a Product Manager. Throughout her time at Rocket Lawyer, she has worked closely with various teams and has been supported by leaders and peers.
Professional Background
Nicole Nelson's professional journey includes experience as a Digital Product Manager at Digital First Media from 2013 to 2014 and as a Digital Product Analyst from 2012 to 2013. She began her career at Gaiam as a Digital Marketing Analyst from 2011 to 2012. Earlier in her career, she also worked as an Athletic Marketing Intern at Baylor University from 2007 to 2009.
Education and Expertise
Nicole Nelson studied at Baylor University, where she attended the Hankamer School of Business, focusing on Finance and Spanish. Her expertise includes building strategic partnerships, data-driven problem-solving using tools like SQL and Tableau, and employing Customer Development techniques for Product Discovery. She specializes in testing using optimization and A/B frameworks to enhance product performance.
Advisory Role at How101
In addition to her role at Rocket Lawyer, Nicole Nelson has been an Advisory Board Member at How101 since 2022. In this capacity, she contributes her expertise to help the organization achieve its goals and drive business growth through strategic initiatives.