Gunjan Arora
About Gunjan Arora
Gunjan Arora is an experienced SEO Team Lead currently working at Roi Mantra Inc. in Dallas, Texas, with a strong background in HTML, CSS, and website design, enhancing SEO strategies through advanced analytics and comprehensive website audits.
Work at ROI Mantra
Gunjan Arora has been serving as the SEO Team Lead at ROI Mantra Inc. since 2015. Located in Dallas, Texas, she has accumulated nine years of experience in this role. Her responsibilities include overseeing SEO strategies, optimizing website performance, and leading a team to implement effective SEO practices. Gunjan's work focuses on enhancing online visibility and driving organic traffic to client websites.
Previous Experience at E Virtual Services
Prior to her current role, Gunjan Arora worked as the SEO Team Lead at E Virtual Services from 2014 to 2015 in Minnetonka, Minnesota. During her one-year tenure, she developed and executed SEO strategies that contributed to the company's online presence. Her experience at E Virtual Services laid the foundation for her subsequent success in the field.
Background in SEO and Digital Marketing
Gunjan Arora has a robust background in SEO and digital marketing, having worked as an SEO Specialist at Anpee Digital Media Private Limited in New Delhi, India, from 2012 to 2014. This two-year experience allowed her to build a strong foundation in SEO practices, including website audits and on-page optimization. Her international experience contributes to her comprehensive understanding of diverse SEO strategies.
Technical Skills and Expertise
Gunjan possesses a strong technical background in HTML, CSS, and website design, which supports her SEO strategies and implementation. She utilizes advanced Google Analytics techniques to analyze multi-channel funnels and attribution models, providing deeper insights into website traffic and performance. Her expertise also includes identifying optimization opportunities through detailed analysis of top landing pages using Google Webmaster tools.
Link Acquisition and Optimization Strategies
Gunjan Arora specializes in link acquisition strategies, which include competitor backlink analysis and identifying broken link opportunities for SEO improvement. She conducts comprehensive website audits and provides recommendations for on-page and UX/UI enhancements, aiming to improve user engagement and conversion rates. Her analytical approach helps in formulating effective SEO strategies.