Bill Barton
About Bill Barton
Bill Barton serves as the Chief Product and Engineering Officer at Rokt and has extensive experience in product management and engineering within the technology sector. He has held significant roles at major companies including Amazon, Nokia, and Microsoft, and specializes in algorithm development for interactive advertising and multimedia communications.
Current Role at Rokt
Bill Barton serves as the Chief Product and Engineering Officer at Rokt, a position he has held since 2022. In this role, he leads product management and development activities across three global development centers located in New York City, Seattle, and Sydney. His responsibilities include overseeing the development of innovative solutions that enhance customer engagement and drive business growth.
Experience at Amazon
Bill Barton has extensive experience at Amazon, where he held multiple leadership positions. He served as Vice President for Alexa Proactive Experience from 2021 to 2022 and as Director for Amazon Echo and Alexa from 2012 to 2018. Additionally, he was Vice President for Alexa Knowledge from 2018 to 2021. His tenure at Amazon focused on enhancing user experiences and advancing voice technology.
Educational Background
Bill Barton studied at Harvard University, where he earned a Bachelor of Arts in Physics from 1981 to 1985. This educational background provided him with a strong foundation in analytical thinking and problem-solving, which he has applied throughout his career in technology and product development.
Previous Roles and Expertise
Prior to his current role at Rokt, Bill Barton held various positions in technology and engineering. He worked as Vice President of Engineering at Unveil Technologies, Revolabs, Inc, and Voice Signal Technologies. He also served as Director of Product Development at Nokia. His expertise includes algorithm development for interactive advertising, multimedia communications, and real-time systems.
Venture Partner at Companyon Ventures
Since 2024, Bill Barton has been a Venture Partner at Companyon Ventures, where he contributes his extensive experience in technology and product development. This role allows him to engage with startups and provide guidance on business plan development and commercial product delivery.