Brandon Bienstock
About Brandon Bienstock
Brandon Bienstock serves as the Head of Revenue Operations at Rokt, where he has implemented significant improvements in sales performance and data governance. He holds a Bachelor of Science in Accounting and Information Systems from the University of Maryland and a Master of Science in Accounting from Baruch College.
Current Role at Rokt
Brandon Bienstock serves as the Head of Revenue Operations at Rokt, a position he has held since 2022. In this role, he focuses on optimizing revenue processes and improving sales performance. He has successfully identified core revenue KPIs and built sales performance dashboards to scale best practices. Additionally, he created Rokt's first-ever sales quota system aligned with the company's new business revenue targets. His contributions have led to significant improvements in the company's sales operations.
Education and Expertise
Brandon Bienstock earned a Bachelor of Science in Accounting and Information Systems from the University of Maryland, where he studied from 2006 to 2010. He furthered his education by obtaining a Master of Science in Accounting from Baruch College, completing his studies from 2010 to 2011. His academic background provides a strong foundation for his expertise in revenue operations and financial management.
Professional Background
Brandon Bienstock has a diverse professional background, having worked in various roles across multiple organizations. He began his career as an intern at KPMG, where he held positions in audit and management consulting. He then transitioned to The Washington Post and Delaware Investments for internships. His experience at Twitter included roles as Sales Operations Analyst and Global Sales Operations Manager. He later served as Director of Global Sales Operations at WeWork before moving to Tomo as Head of Sales Strategy & Operations.
Achievements in Revenue Operations
At Rokt, Brandon Bienstock has made significant contributions to the company's revenue operations. He improved data governance in Rokt's CRM system, HubSpot, and identified approximately $80 million of stale pipeline. He successfully overhauled the sales compensation plan, resulting in a 32% decrease in cost of sale and a 69% increase in revenue growth year-over-year. These achievements highlight his ability to drive operational efficiency and revenue growth.
Passion for Health and Wellness
Brandon Bienstock is passionate about health and wellness, particularly in managing type 1 diabetes. He seeks to connect with others who are committed to solving health problems. This personal interest informs his approach to work and community engagement, emphasizing the importance of health in professional and personal contexts.