Brent Primmer
About Brent Primmer
Brent Primmer is the Vice President of Business Development at Rokt, with extensive experience in driving product adoption in the display and SaaS industries. He has held various roles at major companies including Facebook, Microsoft, and Salesforce, focusing on leveraging data and technology to enhance marketing strategies.
Current Role at Rokt
Brent Primmer serves as the Vice President of Business Development at Rokt, a position he has held since 2023. In this role, he focuses on driving new product adoption and enhancing client solutions. He works closely with various teams, including Product, Engineering, and Marketing, to create effective strategies that meet client needs. His expertise in business development is complemented by his experience in leveraging technology to foster growth.
Professional Background
Brent Primmer has a diverse professional background with significant experience in the technology and advertising sectors. He worked at Facebook from 2013 to 2017 as a Sales Manager in the Direct Advertisers and Agencies segment. He later transitioned to a role in Global Measurement Solutions for eCommerce at Facebook from 2017 to 2019. Prior to his tenure at Facebook, he held positions at Microsoft, including Account Executive and Director of Sales and Account Management from 2006 to 2013. He also served as Director of Business Development at MediaMath from 2019 to 2020 and as a Senior Enterprise Account Executive at Salesforce from 2020 to 2023.
Education and Expertise
Brent Primmer earned his Bachelor's degree from San Jose State University. His academic background supports his extensive career in business development, particularly in the display and SaaS industries. He specializes in helping brands utilize their first-party data during transactions, enhancing personalization and driving revenue growth through eCommerce and acquisition marketing.
Achievements in Technology and Advertising
Brent Primmer has a proven track record of driving product adoption and revenue growth in the technology and advertising sectors. He utilizes machine learning and AI to enhance client solutions, focusing on personalization strategies that benefit brands. His collaborative approach with Product, Engineering, and Marketing teams has led to successful implementations of client-focused strategies across various organizations.