Bruce Buchanan
About Bruce Buchanan
Bruce Buchanan is the CEO of Rokt, where he has led the company since its inception in 2012, focusing on global partnerships and revenue growth. He has a strong background in business administration and engineering, with previous leadership roles at Jetstar Airways and The Boston Consulting Group.
Work at Rokt
Bruce Buchanan has served as the CEO of Rokt since December 2012. He has played a crucial role in shaping the company's strategic direction and growth. Under his leadership, Rokt has expanded its presence in multiple countries, including the USA, UK, Canada, Singapore, Australia, and New Zealand. Buchanan co-founded Rokt through the acquisition of Rocklive and has focused on enhancing customer acquisition and revenue growth through partnerships with various organizations globally. His expertise in optimizing ecommerce experiences has been instrumental in Rokt's development.
Education and Expertise
Bruce Buchanan holds a Master of Business Administration (MBA) from AGSM @ UNSW Business School, where he studied from 1998 to 1999. He also earned an MBA from UCLA Anderson School of Management, completing his studies in 1999. Earlier, he obtained a Bachelor of Engineering (B.Eng.) in Civil Engineering from UNSW, graduating in 1994. His academic background complements his extensive experience in the business sector, particularly in ecommerce and strategic management.
Background
Before joining Rokt, Bruce Buchanan held significant positions in other organizations. He worked at The Boston Consulting Group as a Principal from 1998 to 2004 in Sydney, Australia. He then served as Chief Commercial Officer at Jetstar Airways from 2003 to 2008, followed by a role as Group Chief Executive Officer at Jetstar from 2008 to 2012. His career reflects a strong foundation in commercial strategy and operational leadership.
Achievements
Bruce Buchanan has been recognized for his contributions to the business world, including being featured in Forbes for having the 'Midas touch.' He has been involved in discussions surrounding the 'transaction moment' in ecommerce and has played a key role in building two multi-billion dollar global companies. His leadership at Rokt and previous roles has positioned him as a significant figure in the ecommerce industry.